January 2009 - Lead Generation Forecast

8 January 2009


Great news for the first quarter of 2009.  Per click charges have fallen!  That means your cost per lead is dropping!  We are seeing this because your competition is pulling out.  A McGraw Hill study shows that companies that stay the course and don't cut advertising have the highest growth rates during recession.  Of 600 companies examined in the study over 5 years those that maintained or increased their advertising posted average growths of 256%.  We are seeing the benefit now with falling per click charges and less competition.  Our recommendation is maintain your prospecting campaigns to keep growing your database...those that stop developing prospects will find themselves set back several years in lost opportunities.

WARNING!: January 2009 - Foreclosure Leads

8 January 2009


WARNING!:  January 2009 - Foreclosure Leads



We are currently generating many leads for the foreclosure market at a very good $/lead.  We have received feedback on these leads from our advertisers across the nation.  We are seeing great results for generating contactable leads, however, a common theme we are hearing from our advertisers is that many are from unqualified, "unrealistic" buyers.  These leads will require extra effort from you to qualify them and put the rest in a long-lead contact system.  The good news is - these buyers will eventually become qualified buyers - keep in touch with them.  In the mean time for those that need a higher percentage of shorter-lead contacts we are working on an investor campaign with a MicroSite. We are hoping to capture more qualified individuals looking for the "good real estate deals".  If you are currently running a foreclosure campaign and are interested in switching your ad funds to an investor campaign let us know.  Thanks!