January 2009 - Lead Generation Forecast

8 January 2009


Great news for the first quarter of 2009.  Per click charges have fallen!  That means your cost per lead is dropping!  We are seeing this because your competition is pulling out.  A McGraw Hill study shows that companies that stay the course and don't cut advertising have the highest growth rates during recession.  Of 600 companies examined in the study over 5 years those that maintained or increased their advertising posted average growths of 256%.  We are seeing the benefit now with falling per click charges and less competition.  Our recommendation is maintain your prospecting campaigns to keep growing your database...those that stop developing prospects will find themselves set back several years in lost opportunities.

WARNING!: January 2009 - Foreclosure Leads

8 January 2009


WARNING!:  January 2009 - Foreclosure Leads



We are currently generating many leads for the foreclosure market at a very good $/lead.  We have received feedback on these leads from our advertisers across the nation.  We are seeing great results for generating contactable leads, however, a common theme we are hearing from our advertisers is that many are from unqualified, "unrealistic" buyers.  These leads will require extra effort from you to qualify them and put the rest in a long-lead contact system.  The good news is - these buyers will eventually become qualified buyers - keep in touch with them.  In the mean time for those that need a higher percentage of shorter-lead contacts we are working on an investor campaign with a MicroSite. We are hoping to capture more qualified individuals looking for the "good real estate deals".  If you are currently running a foreclosure campaign and are interested in switching your ad funds to an investor campaign let us know.  Thanks!

eSourceAgent.com becomes preferred vendor to Properties Online, LLC

26 June 2008

Internet Marketing Provider eSourceAgent.com selected as Preferred Vendor to Properties Online, LLC (RealEstateSites.com)


(Gold River, Calif.) eSourceAgent.com, eSource Marketing’s Realtor Advertising Division announced a vendor partnership with Properties Online to provide online advertising services to real estate agents nationwide that use their product RealEstateSites.com.


“We started discussing this partnership over a year ago and we’re proud to be selected by Properties Online to provide online advertising services to their clients nationwide” said Mark Sprenger, President of eSource Marketing. eSource has created a co-branded landing page, linked from the RealEstateSites.com website, for agents to access and sign up for discounted marketing services at
www.esourceagent.com/realestatesites/default.html.


“These types of partnerships are what we are seeking to
grow our business. They make perfect since because we represent a value added
service for their clients and we can offer our services at discounted rates
because our partners existing customer base” Sprenger says.


eSourceAgent.com works with real estate agents to focus and target their online advertising through Google searches, the sponsored results on a Google search page. “We specialize in internet lead generation techniques for real estate and other industries using Google as the starting point,” said Sprenger.


About Properties Online, LLC


Founded in 1999 by real estate professionals to offer unique Website marketing tools for the real estate industry, Properties Online bridges traditional marketing techniques with the ever evolving Internet. Their products have increased lead generation while saving time for agents, sellers and buyers.
http://www.RealEstateSites.com


About eSource Marketing

eSourceAgent.com, headquartered in Gold River, California, is one of Sacramento’s only companies specializing in online search marketing for real estate agents and small business. eSourceAgent has been providing internet marketing services since 2001.
www.eSourceAgent.com



Written By:
Mark Sprenger
President, eSource Marketing
(916) 853-2316
info@esourceagent.com